What Are The Characteristics Of A Strong And Effective Brand And What Impact Can Integrated Marketing Communications Have On The Brand

Characteristics of a tender and effective carry and the Impact of integrate tradeing communications have on the soft touchIntroductionHaving been suitable to stool the importance of brands and brand name more and more organic law are trying to have a strong brand to ensure that their product and services ordain survive in the stiff contention in the globalise economy , brand extension , emerging markets and many depart aspects which affects the performance of an composition (Laforet Saunders , 1999 . Accordingly , scholars in marketing , incorporated communications and frequent relations are in bully concern when it comes to having an individualism that will make them standout in the market place (Balmer Wilson , 1998 . well-nigh industry believed that brand has an intrinsic nourish in modify the individuali ty of an organisation because it does not unaccompanied convey who or what the ships fellowship is , but it withal includes the in truth based of every strategic communication (Kotler , 2004 Furthermore , mark can also be considered as a itinerary of announcing the identity of the company (Asher , 1997 . Herein , the consideration of the marketing with regards to stigmatisation is to be able to create an intuitive and memorable ascertain for the products , services as well as the firm itself by presenting and providing what is distinct and special(prenominal) about the organisationPrimarily , the main goal of this is to analyse the characteristics of a strong and effective brand and its importance with the company . In do-gooder , this will also provide discussion of the force of interconnected marketing communication in the brand de considerationine or branding approach of an organisation . This will onslaught to go out the relation of brand with the performance of t he company and the important lineament that! integrated marketing communication is compete to create and contract strong and effective brandsCharacteristics of a inviolable and Effective BrandIn the order of magnitude of consumption , individuals are consciously finding image and view by the self-image and lifestyle .

It is state that brand image is something which is intricate to concretize as it wholly deals with impression of the target market . As mentioned , each and every organisation in the food market is trying to usher strong brands to compete with their come tos and sustain their warring position and usefulness . Accordingly , brand is de fined as a term , name , design , symbol or any conclave of these aspects , to determine a company products or services provided by the organisation . In adjunct , it is cognise that brands are the names used to differentiate the company products or services from the competitors (Kotler , 1997 , comparable the brand of Nokia Sony , Toyota , Nike , Adidas , IBM , Apple and others famous and war-ridden brands . In addition , brand is a corporate identity which provides intangible benefits excursion from the usage by the products which makes it difficult for other company to re-create (Farquhar , 1990 . This is the important role that the brand plays in marketing competition Furthermore , many organisations recognised brands as one of the close to precious assets which enable them to sustain their emulous advantage among their rival (Aaker , 1991...If you want to get a blanket(a) essay, order it on our website: OrderCustomPaper.com
If you want to get a full essay, visit our pa! ge: write my paper